Overview:
This report provides insights into LG’s Q1 2021 performance and gives an outlook on OEM competition after LG’s exit. Q1 2021 a double-digit decline in sell-through for the OEM, with its sell-in beginning to taper off as it winds down business. The South Korean brand had an 11% market share in 2020. This leaves a sizeable vacuum for other OEMs to capitalize on, particularly in the prepaid and national retail channels.
Table of Contents:
- LG’s Q1 performance: Prepaid strength, dwindling flagship sales, and minor 5G sales uptick
- Consumer insights and retailer interviews
- LG’s exit and forecast implications for OEMs
Number of Pages: 3
Publication Date: May, 2021