The top three EV models for May 2020 in Norway are Audi e-tron (579), Volkswagen e-Golf (although we don't know exactly how many out of total 621 Golfs sold in total) and Nissan LEAF (408). This time, the Tesla Model 3 was far down the list with 8 new registrations (31 total for Tesla).
(Inside EVs)
Vinay's key takeaways:
- Norway is an important country for Tesla, with the highest per capita ownership of fully battery-operated electric vehicles (BEVs) in the world, accounting for nearly 60 percent of total sales in the country.
- Tesla is no longer a notable part of Norway’s EV revolution in 2020, with the brand losing its market share to competition and new models having been introduced.
- The adoption and deployment of EVs in Norway, particularly zero-emission, has been driven by policy since 1990 by the Norwegian government. This initially helped Tesla become a dominating company in the country’s auto market.
- In 2020, Tesla is seeing historic declines in sales for Model X and Model S, with Model 3 locked in a downtrend. Low supplies on account of the COVID-19 pandemic has further added to the decline in the last few months.
- Another 12 models are scheduled to be launched in the country over the next few months eg: VW ID.3 and VW ID.4, the Polestar 2, the Ford Mustang Mach-e. The Tesla Model Y is expected only after another 12 months.