"According to our latest hearables (true wireless buds) research, the global hearable market is set to climb to 129 million units in 2020 from 35 million units in 2018. Apple dominates thismarket with more than 60% share. A transition is happening towards wireless buds due to growing convenience, better sound quality, portability, intelligent assistant integration, and other such features. The dearth of headphone jacks in smartphones has accelerated this trend. Our primary research from the Consumer Lens service also confirmed significant interest in true wireless buds for the above-mentioned factors. Spending more time on phones for content consumption has been the other big driver. Key components players riding high on this trend are Realtek, MJC, Cypress, Qualcomm, ST Micro, Holtek (for SoCs), Maxim, Knowles, Goertek (audio), TI (PMIC), and others."- Neil Shah