"This is the second big debacle for Samsung after the Note 7. In the hyper-competitive smartphone segment, OEMs are under constant pressure to bring out new features as fast as possible. This incident hints at a rushed product testing phase. On the other hand, Apple might bring some features later than competitors, but they are generally foolproof. Lately, Apple is lagging in design innovation. The dilemma of product quality versus time to market is always there, but it needs to be balanced out. A low-quality product dilutes brand equity. Huawei can leverage this opportunity now to roll out its foldable mate X to take the lead." – Varun Mishra