"Tesla is facing an increasing threat from some start-up companies emerging in the EV space. One such promising start-up is Rivian, which focuses on electric light commercial vehicles (LCV), and raised a total funding of US$2.8B (including US$1.3B in 2019). Electric LCV is a new market, with Tesla Cybertruck among the first launches. Given sufficient funding and backing of big investors including Ford and Amazon, Rivian has an opportunity to develop a niche for electric LCVs with timely launches to challenge established automakers." – Aman Madhok