Overview:
Counterpoint Research’s Market Pulse is a monthly service analysing the Global Handset Market Sell Through Landscape by OEMs, Regions, Models, specifications, and latest developments giving a holistic view of the industry.
In the report you will find additional analysis:
- Comments on the trend of Global Sell-in vs Sell through and inventory
- Global Market share and comments by OEMs, price bands
- USA, China, India, Europe Smartphone Market Analysis, and Insights by OEMs and Pricebands
- Global Hardware Feature Sales Share Analysis by Key Specs – Camera, Display, RAM, NAND
- Top 5 Models sales share by Pricebands
Insights on the global smartphone market in April 2023:
Global smartphone sell-through and sell-in declined MoM in April 2023 to reach the lowest monthly levels in 2023 as the promotional season ended in the US, Japan which was partially offset by continuance of sale seasons in MEA and AP Others.
Among key OEMs, Samsung declined MoM in April as sales of its Galaxy S23 series declined, Apple declined due to seasonal weakness in premium demand across all its key markets, while Xiaomi grew MoM led by its new launches.
Within pricebands, the lower segments (<$200) gained share in April, behind promotional season growth in MEA, AP Others and LATAM. Premium segment (≥$600) lost share in April as launch demand for the Galaxy S23 series petered out amidst the seasonal weakness in premium demand.
Table of Contents:
- Global Sell-in vs Sell through
- Global Smartphone Market Analysis: Market Share by OEMs, Price band
- USA, China, India, Europe Smartphone Market Analysis, and insights
- Global Hardware Feature Analysis: Key Specs – Camera, Display, RAM, NAND
- Global Hit Models
Number of Pages: 44
Publication Date: May 2023