Overview:
- Overall India mobile phone shipment crossed 300 Million units for the first time ever with smartphones capturing almost 44% of the total volumes in CY 2017.
- Promotions continued to be aggressive even after Diwali as a part of inventory clearance route by most of the brands sitting inventory with online promotions surpassing online promotions in December 2017.
- Despite India’s seasonal peak normally being pre-Diwali shipments in the third quarter, the market set a volume shipment record in the fourth quarter for the first time
Date Published: January, 2018