Overview:
In 2022, China's VR market grew by over 30% Year-over-year (YoY), mainly propelled by the extensive promotion of Pico devices such as Pico 4 and Pico Neo 3. Meanwhile, China’s AR/smart glasses market has seen remarkable growth of 150%, attributed to the commercialization of a variety of consumer AR glasses offered by Chinese OEMs like TCL-RayNeo, Xreal (previously known as Nreal), INMO and Rokid since H2 2022. Nevertheless, VR shipments in China fell 42% YoY in Q1 2023. China’s AR/smart glasses market continued to experience YoY growth in Q1 2023. However, compared to the preceding quarter, it declined by 36%. This report analyzes the market changes, OEMs’ performances, top-selling models, and recent developments within China's AR/VR supply chain and ecosystem during the first quarter of 2023. Additionally, we present our forecast on the growth of China's AR/VR market until CY2024, highlighting the key growth drivers and anticipated challenges.
Table of contents:
- Key Takeaways
- China VR Market Analysis
- Market Outlook
- Competitive Landscpae:CY2022 & Q1 2023
- Top-selling Models, Q1 2023
- China AR/Smart Glasses Market Analysis
- Market Outlook
- Competitive Landscpae:CY2022 & Q1 2023
- Top-selling Models, Q1 2023
- Industrial Intelligence Update Q1 2023
- AR/VR OEMs’ Latest Movements
- Latest Movements from AR/VR Supply Chain & Developer Ecosystem
- Key Industrial Applications Update
Number of Pages: 26
Published Date: Jul 2023