Apple today announced the App Store ecosystem supported $519 billion in billings and sales globally in 2019 alone. The new study, conducted by independent economists at Analysis Group, found that the highest value categories were mobile commerce (m-commerce) apps, digital goods and services apps, and in-app advertising.
(Apple Press Release, June 15)
Ankit Malhotra's key takeaways:
- There is a lot here but it offers a lot of insight into patterns of consumption by consumers.
- General Retail, Travel and Ride Hailing apps are the major sources of revenue from apps.
- In digital services, gaming is the big trend.
- Almost 40% of the transactions come from China where the ecosystem of Online system is very mature and the bulk of transactions are in general retail.