Amazon is the clear leader in the burgeoning smart speaker space, owning roughly 70% of the market, according to Consumer Intelligence Research Partners. But Google is quickly catching up, and is forecast to surpass Amazon’s share by 2022, based on one estimate by Loup Ventures.
In the wireless earbuds space, Apple’s AirPods leads with 60% of the global market share, far-outpacing competitors like Jabra, Samsung, and Bose, according to Counterpoint Research.