The company now derives 43.9 per cent of its revenue from overseas markets including India and Europe, where it has made significant expansion, according to the firm’s third-quarter financial results. Xiaomi has said that it wanted overseas business to account for 50 per cent of its total revenue.
Lei said the company also plans to enter markets in Africa and the Middle East.
Xiaomi, however, saw its domestic market share in smartphones decline to 13 per cent in the third quarter, down from 14 per cent a year earlier, according to Counterpoint Research.