Overview:
- The global smartphone market recovered in 2021 driven by pent-up demand in regions like North America, Latin America and India.
- However, market growth was lower than expected due to the extended impact of COVID-19, Huawei and LG’s exit, and component shortages.
- Majority of the markets posted YoY growth except China and Southeast Asia where demand remained weak.
- The recovery could have been stronger if not for the component shortages that impacted much of H2 2021.
- Major brands navigated component shortages better than second- and third-tier brands.
- Due to the staggered launch of the iPhone 12 in 2020, demand for Apple’s first 5G-enabled phone fell into the first quarter of 2021, which helped the brand’s sales in a normally more subdued quarter.
Table of Contents:
- Global Smartphone Market
- US Market
- China Market
- India Market
- ASEAN Markets
- Europe Market
- MEA Market
- LATAM Market
- Key Highlights
Number of Pages: 21
Published Date: March 2022