Apple's iPhone 12 launch drew mixed reactions in mainland China on Wednesday, with fans cheering a 5G model for their favourite brand while others planned to wait for upcoming devices from local rivals like Huawei… In its second-largest market by revenue, Apple's announcement was feverishly discussed on social media. With over 6 billion views, the tag 'iPhone12' ranked as the no. 1 topic on China's Twitter-like Weibo.
(Gadgets 360, October 14)
Mengmeng Zhang's key takeaways:
- Loyal 4G iPhone upgraders and the Huawei vacuum is likely to bring domestic launch success for Apple.
- In fact, globally, we see iPhone 12 family sell-in to be larger than the iPhone 11 opening year sell-in, despite launching a month later.
- Yes there’s some tit-for-tat trade risk from China, but at this point, we don’t think Beijing will enact restrictions significantly impacting long term domestic manufacturing.