"Many traditional car companies have been reluctant to venture into EVs with full force because they're expensive to develop and offer lower profitability. Further, until battery performance improves, and there is a wide deployment of recharging infrastructure, EVs require consumers to make compromises on the user experience that has been refined over many decades. Nevertheless, market trends and new regulations are forcing their hand. BMW has been dragging its feet on the bulk of its range while pointing at the innovative Project-i cars and a handful of hybrid models. Expect the learning from the Project-i-programme to be channeled into its core products more thoroughly and rapidly from hereon." – Peter Richardson
(Source: The Guardian)
"Many traditional car companies have been reluctant to venture into EVs with full force because they're expensive to develop and offer lower profitability. Further, until battery performance improves, and there is a wide deployment of recharging infrastructure, EVs require consumers to make compromises on the user experience that has been refined over many decades. Nevertheless, market trends and new regulations are forcing their hand. BMW has been dragging its feet on the bulk of its range while pointing at the innovative Project-i cars and a handful of hybrid models. Expect the learning from the Project-i-programme to be channeled into its core products more thoroughly and rapidly from hereon." – Peter Richardson