"Google Assistant trying hard to match Alexa in terms of the number of available skills. So far, Google Assistant Action has reached 7.2% of the total Alexa skills available in the United States. Google already has a rich experience of ecosystem expansion with its Android platform. It will try to replicate that using partnerships and building developer ecosystems. However, voice-tech user experience design will be different from traditional screen-based UX design. It is a new user interface and needs a totally new ground-up approach for the developer. Therefore, it needs a multimodal program to educate developers and encourage consumer-centric brands to invest in voice tech. The platform with maximum touchpoints along with better user experience is likely to win in the long run." – Pavel Naiya