Overview:
This report gives insight into the iPhone 12 series performance compared to the iPhone 11 series. The iPhone 12 series has recorded strong sales since its launch in Q4 2020, with over 63% of Apple’s total sales still coming from the newest iPhones. Carriers have remained aggressive with promotions as they continue to incentivize consumers to transition to 5G service plans. The iPhone 12 and iPhone 12 Mini Purple have also contributed to the sustained success of the iPhone 12 series line-up.
Table of Contents
- iPhone 12 sales outperform iPhone 11
- Consumer insights and retailer interviews
- Apple’s short-term outlook in 2021
Number of Pages: 2
Publication Date: June, 2021