Overview:
Counterpoint's Market Lens service performed a consumer study in the US with the objective to understand the device ownership of smartwatch users, their purchase journey, usage, experience and future preference for smartwatches. The study unveils insights around parameters like brand, model, mode of purchase, key buying factors, to understand the current choices and future preferences for smartwatches. The responses belong to a heterogeneous group categorized based on age, monthly income, gender, and occupation.
Table of Content:
- Key Takeaways
- Smart Device Ownership
- Smartwatch Ownership Across Other Smart Devices
- Current Smartwatch Ownership by Brand and Model
- Smartwatch Purchase Journey
- Time of Purchase
- Brand Stickiness
- Location of Purchase
- Location of Purchase Preference
- Key Buying Factors
- Type of Payment
- Type of Payment Plan
- Key Reasons For Buying Current Smartwatch
- Current Smartwatch Usage
- How Respondents Use Their Smartwatch
- Current Smartwatch Experience
- Satisfaction Levels Across Current Smartwatch Users
- Key Reasons for Satisfaction and Dissatisfaction with Current Smartwatch
- Respondent Satisfaction by Smartwatch Feature
- Future Buying Preference
- Key Reasons For Replacing Current Smartwatch
- Plans to Buy a New Smartwatch
- Future Brand Preference
- Preferred Location of Purchase
- Future Spending Preference
- Future Smartwatch Preferences
- Appendix
- Overall Demographic Split of Study
- Methodology
Number of Pages: 36
Published Date: April 2023