Overview:
In-depth interviews were performed to understand the purchase journey of the recent smartphone buyers, from large format retail stores like Croma, Vijay Sales, Reliance Digital, Sangeetha, etc. This theme focuses on why recent smartphone buyers (6 months or less) switched from previously purchasing from online channels to large format retail stores for current phones.
Table of Contents:
- Research design
- Key reason to transition from online channel to offline
- Reasons for choosing the offline channel
- Purchase journey:
- Key influencing factors
- Key buying factors
- Payment & offers
- Overall experience
- Future preference for next smartphone purchase
- Key takeaways
Number of Pages: 19
Published Date: July 2023