Overview:
This report is part of a series of reports which track the mobile handset market: Smartphone and Feature Phone shipments every quarter for more than 140 brands covering more than 95% of the total device shipments in the industry.
The deliverable includes:
- Single pivot format giving in-depth analysis of global markets
- 140+ brands now in comparison to 95 brands earlier
- Break out of three key countries in each region to give a further granular view of the regions
- 18 countries view as compared to six earlier
- More visuals and analysis by country and by regions
To quickly summarise:
- The global smartphone market declined by 14% YoY to reach 280.2 million units in Q1 2023.
- Samsung surpassed Apple as the leading smartphone player in Q1 2023, driven by the success of its mid-tier A Series and the recently launched S23 series.
- Among the top five brands, Apple experienced the least YoY shipment decline, resulting in its highest-ever Q1 market share of 21%.
- OnePlus emerged as the fastest-growing top-10 smartphone brand globally, with significant contributions to this growth from China and India.
- In terms of regional performance, the Middle East and Africa (MEA) exhibited the only single-digit decline at 8%, although this was based on a relatively small market size.
- Europe saw the largest decline of any region, with a 41% decrease, primarily driven by Russia and Central and Eastern Europe.
Table of Contents:
- Introduction
- Key Takeaways
- Pivot Chart by Brand
- Pivot Chart by Geography
- Global Market by Geography
- Global
- Asia Pacific
- China
- India
- Japan
- Korea
- Key Asian Countries
- North America
- US
- Canada
- Europe
- Western Europe
- Central and Eastern Europe
- Key European Countries
- Central and Latin America
- Key Central and Latin America Countries
- Middle East and Africa
- Key Middle East and Africa Countries
- Flatfile
- Definitions
- Contacts
Published Date: May 2023