Overview:
The ASP trend in the South Korean smartphone market deviates somewhat from the global trend of sustained growth. After experiencing a significant increase in ASP in 2019, the growth rate in the country’s smartphone market has been relatively low.
Table of Contents:
- Key Takeaways
- Stagnant ASP Trend in South Korean Smartphone Market
- Samsung Experiencing a Decline in ASP
- Apple is Taking Over Samsung’s Ultra-Premium (over $1,000) Smartphone Market Share
- Best-selling Models Reflect South Korean ASP Trend
- Solid Demand for Low- to Mid-priced Smartphones is Causing ASP Stagnation
- Slowing Growth of Samsung Premium Smartphones Another Factor for Sluggish ASP
- Global and Major Developed Countries Show Steady ASP Growth
- Samsung’s Polarization Hinders the Rise in South Korean Smartphone ASP
Number of Pages: 11
Published Date: December 2023