Overview:
India’s neckband market shipments declined 9%YoY in 2022, according to the latest research from Counterpoint’s IoT Service. This decline was primarily due to seasonality and rising competition between hearable types. Indian consumers have started preferring Truly Wireless Stereo (TWS) devices over neckbands, especially due to their sleek design, newly added features and affordable prices. However, the demand for neckbands is still strong in the Indian market as many consumers use neckbands as a secondary device that is affordable, ideal for longer usage and suitable for applications like running, workout and travelling. In this report, we have analyzed this market in detail covering brands strategy, price band analysis, market drivers along with forecast.
Table of Contents:
- Market Overview and TAM (Q3 2021 – Q4 2022)
- Top 10 Brand’s market share (Q3 2021 – Q4 2022)
- New Entrants (Q4 2021 – Q4 2022)
- Price Band Analysis (Q3 2021 – Q4 2022)
- Brand Share by Retail Price Band (Q4 2022)
- Best Selling Models – Top 10 (Q4 2022)
- Average Selling Price Trends (Q3 2021 – Q4 2022)
- Update on Domestic Manufacturing
- Forecast till 2025
Number of Pages: 12
Published Date: March 2023