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Transforming Two Wheeler Rides with Connected Technology

As the automotive industry veers towards digitalization, vehicle telematics solutions are transforming connected two-wheelers (2W) from concept to reality. While modern commercial and passenger vehicles are already integrated with mainstream telematics and driver assistance features, the current wave of digital connectivity is now rapidly progressing into the 2W category as well.

Why the Push for Digital Innovations in the 2W Category?

Two critical and specific user factors for 2W owners have been primary drivers so far:

  1. Prevention of road accidents
  • Based on statistics from around the world, road accidents involving 2W have been on a steady rise in recent years
  • Detailed analysis of such 2W accidents have identified driver distraction, failure of perception and control, and over speeding as the three main causes for such incidents
  • Increasing safety regulations and innovative technological solutions are urgently being developed to avoid such instances, and to ensure the safety of riders and other road users
  1. Vulnerability to theft
  • Stolen 2W incidents too have seen a steady increase
  • Lack of  a reliable solution for tracking stolen 2Ws, and not having a real-time alert system  of a theft attempt to the owner, are attributed as possible causes for an increase in such criminal incidents

The Connected Motorcycle Consortium

In 2016, BMW Motorrad, Honda, and Yamaha together founded the Connected Motorcycle Consortium (CMC). Followed soon after, by Kawasaki, KTM, and Suzuki, the primary mission of CMC is to establish the basis for innovating on technology that integrates motorcycles in a cooperative, intelligent transport system (C-ITS), ensuring safety on-road through connectivity and networked communications between them.

The consortium’s objective is to establish a harmonized standard for motorcycle connectivity systems so that motorcycles can communicate with other vehicles on the road, to provide safety alerts and collision avoidance. CMC conducts tests on how connectivity and networked communications can be at the core of a new generation of safer and smarter bikes.

Tests have revealed that connected systems developed for cars and trucks are mostly incompatible with 2Ws, mainly because of their particular dynamic properties. For members of the CMC, integration to such networked automotive safety system necessitates the development of Vehicle-to-Vehicle (V2V) technology that will be compatible not only across all 2W OEMs but also across all types of vehicles.

Exhibit 1: Examples of Key Connected Features in Two Wheelers – Ather S340

A Need for New Collaborations

The need for digitally connected 2Ws offers collaboration opportunities among automotive manufacturers, suppliers, technology companies, telecom operators, insurance firms, government policymakers, and transport operators. Altogether, these stakeholders need to ensure a superior 2W riding experience, with enhanced safety offered through technological advancements.

Leading global automotive suppliers and telecom service providers, like Bosch and Vodafone, have already developed future-ready solutions for automotive connected features, partnering with other technology companies, to enable mobile connectivity for this next-generation 2Ws.

Exhibit 2:  Key Features in Connected Two Wheelers by BOSCH and Vodafone

Introducing Connected 2Ws in India

So, how are vehicle telematics and digitalization changing the ride experience in India, the world’s largest 2W market, where affordability is critical?

With the rapid pace of innovation happening in the country’s 2W industry, the mainstream embedding of vehicle telematics is increasing, and the impact is palpable.  Riding is no longer just two wheels and an engine,  staying connected on-the-go is also becoming popular. Be it turn-by-turn navigation, or to control music, having a smarter riding experience is now a key consideration that 2W riders want. Exhibit 3 shows the most affordable 2Ws available in India, offered with connectivity features.

Exhibit 3:  Affordable Two Wheelers in India, offering Connectivity Features

Conclusion

With 2W manufacturers introducing their next generation of intelligent motorbikes and scooters with integrated telematics and smart-assistance capabilities, expect digital applications and features to become mainstream soon around the world. It will eventually evolve the 2W driving experience, make it safer, and take it to a whole new level.

Associated Reports Available on Research Portal

Indian Automotive Electronics Market to Triple by 2025

The report covers passenger cars, two-wheelers, three-wheelers, and commercial vehicles sales in India from leading automakers, with a focus on automotive electronics sales forecast.

Vehicle sales in India are demonstrating on a downward in 2019, affected by factors including moderating economy and liquidity crisis of Non-Banking Financial Companies (NBFC). The market, however,  is expected to gradually recover during the forecast period, registering a CAGR of 5.1%.

Automotive electronics sales are projected to triple during the period, driven primarily by rising income levels and the growing customer preference for in-vehicle digital experience.

Indian Two-Wheeler Electronics Market to Triple by 2025

The report covers two-wheeler sales from leading automakers like Hero MotoCorp and Honda Motorcycle and Scooter India, including electronics (telematics, others) sales forecast.

Vinay, Global Consulting Director with Counterpoint Research covering the automotive industry, has over 25 years of operational experience at senior leadership levels in India, Asia Pacific, and the Middle East. Associated with Ford Motor Company for over 18 years, he has held progressive international marketing, sales and service responsibilities in Ford India, Philippines and at Asia Pacific, planning, developing and launching several new products in these emerging markets. Based in Gurgaon, India, Vinay is focused on looking into analyzing industry data, identifying trends, drawing out insights and reporting stories on the continually evolving global automotive landscape. A marketing expert with technical and finance experience, he has a mechanical engineering degree from the Indian Institute of Technology, Delhi (IIT Delhi) and an MBA from Tulane University, New Orleans, USA.

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