“I think they are trying to find a niche and set an example of how they can integrate new technologies within the phone,” Neil Shah, research director at Counterpoint Research, told CNBC over the phone.
“So I think it could be the start of (HTC) attracting more investors or attracting new OEMs (original equipment manufacturers).”
As for the roughly $960 price tag, Shah said it did seem fairly high, but that it was appropriate given HTC was targeting people in the cryptocurrency space.
“I think it could be slightly high but I think it would also be a fair price tag if they’re targeting that particular segment because they are trading and have made money off blockchain technology,” he said.