Overview:
Our Q3 2021 Market Monitor report has been published. We release one infographic each quarter to summarize the mobile handset market activities in a single page.
Some quick observations on the smartphone market:
- The global smartphone market grew 6% QoQ but declined 6% YoY in Q3 2021, clocking shipments of 342 million units, down from 365.6 million in Q3 2020.
- Samsung retained the number one spot in Q3 2021 with its smartphone shipments increasing 20% QoQ to 69.3 million units.
- Apple’s global shipments increased by about 15% YoY to 48 million units in Q3 2021 driven by persistent demand for the iPhone 12 series and the launch of iPhone 13 series.
- Xiaomi shipped 44.4 million units in Q3 2021, down 5% YoY and 15% QoQ as it was severely hit by the ongoing component shortages.
- realme achieved its highest ever shipments with 16.2 million units in Q3 2021. The record quarter came at a time when component shortages were at their peak.
Some quick observations on the feature phone market:
- Global feature phone shipments declined 16% YoY in Q3 2021 but grew 12% QoQ.
- The MEA region emerged as the biggest feature phone market with an increased share of 38% in Q3 2021 against 37% in Q3 2020.
- India slipped to the second position in the global feature phone market. However its market share increased from 36% in Q3 2020 to 38% in Q3 2021.
- Shipments in North America declined 44% YoY, followed by Europe where they declined 40% YoY.
- From a brand point of view, the global feature phone market remained stable with itel, HMD and TECNO retaining the top three positions respectively.
Use the button below to download the PDF version of the infographic:
