Top

Huawei Captures Top Spot in Russian Smartphone Market in Q4 2018

Seoul, Hong Kong, New Delhi, Beijing, London, Buenos Aires, San Diego

February 20th, 2019

Aggressive marketing in both online and offline channels helped Huawei achieve 91% year-on-year volume growth in Q4 2018 and overtook Samsung as the market leader.

With a 28% market share in Q4 2018, Huawei overtook Samsung as Russia’s top-selling smartphone brand, according to the findings of the latest Market Pulse service from Counterpoint Research. According to the findings, Huawei’s volumes grew 91% year-on-year as it claimed the top spot in the market.

Commenting on Huawei’s top position, Tarun Pathak, Associate Director at Counterpoint Research said, “Despite the decline in the overall market, Huawei managed to sell more than 2.6 million smartphones in Q4 2018 capturing the highest market share in Russia because of its diverse product line and its significant presence across all price bands. Huawei’s sub-brand Honor has helped it tap the affordable-premium and mid-price segments, which helped drive increased market share for the OEM. Also, Huawei has been aggressive in its marketing, be it through strong retail tie-ups or online banners on different e-commerce websites.”

According to Counterpoint Research’s findings, Russia’s smartphone sales volume declined 11% year-on-year during Q4 2018. This was the first time that the Russian smartphone market contracted. The decline was primarily because of the devaluation of the Russian Ruble, by more than 15%. The decline in the currency negatively affected the prices of imported handsets. Other reasons for the decline include the fall in Apple’s shipments, a decrease in Russia’s GDP during Q3 2018 and a lengthening replacement cycle.

Commenting on the overall market, Abhilash Kumar, Research Analyst at Counterpoint Research said, “Global and Chinese OEMs are more popular than local OEMs and account for more than 80% of the market in Russia. Due to economies of scale, foreign players can provide better offerings at lower prices leading them to marginalize local players. One consequence is that the average selling price of smartphones in Russia is increasing due to an increase in disposable incomes, evident in the growing mid-level segment.”

Russia Smartphone Sales Market Share Comparison

Source: Russia Model Share Tracker

Market Summary:

  • 84% of the total smartphone market was captured by the top five players.
  • Huawei grabbed the top position capturing 28% market share during Q4 2018 and saw a 91% year-on-year growth.
  • Overall in 2018, Samsung was the market leader with a 28% market share followed by Huawei (24%).
  • The reason behind Huawei’s growth was its balanced portfolio and its aggressive marketing in both online and offline channels. Honor 7A was the top-selling device in Q4 2018.
  • Local player Bright & Quick was able to secure a position in the top five smartphone brands due to its strong portfolio in the sub-US$100 segment.
  • Apple saw a decline in sales volume by more than 30% year-on-year. However, in terms of value, it remained number one with more than more than 35% value share.
  • Local players are mainly restricted to the sub-US$99 segment because of very tough competition and better offerings from foreign players in other price segments.
  • Local player, INOI witnessed a significant increase in the market share.
  • Large screen phones are more popular in Russia and around 82% of the smartphones sold had a display of five inches or more.

 

Please feel free to contact us at press(at)counterpointresearch.com for further questions regarding our in-depth latest research, insights or press enquiries.

 

Background:

Counterpoint Technology Market Research is a global research firm specializing in Technology products in the TMT industry. It services major technology firms and financial firms with a mix of monthly reports, customized projects and detailed analysis of the mobile and technology markets. Its key analysts are experts in the industry with an average tenure of 13 years in high-tech industries.

 

Press Release Contacts:


Tarun Pathak

+91 9971213665

tarun@report.presscat.kr

Abhilash Kumar

+91 7084690829

abhilash@report.presscat.kr

Counterpoint research is a young and fast growing research firm covering analysis of the tech industry. Coverage areas are connected devices, digital consumer goods, software & applications and other adjacent topics. We provide syndicated research reports as well as tailored. Our seminars and workshops for companies and institutions are popular and available on demand. Consulting and customized work on the above topics is provided for high precision projects.

Apple Snack Pack

PREMIUM

Understanding iPhone

Term of Use and Privacy Policy

Counterpoint Technology Market Research Limited

Registration

In order to access Counterpoint Technology Market Research Limited (Company or We hereafter) Web sites, you may be asked to complete a registration form. You are required to provide contact information which is used to enhance the user experience and determine whether you are a paid subscriber or not.
Personal Information When you register on we ask you for personal information. We use this information to provide you with the best advice and highest-quality service as well as with offers that we think are relevant to you. We may also contact you regarding a Web site problem or other customer service-related issues. We do not sell, share or rent personal information about you collected on Company Web sites.

How to unsubscribe and Termination

You may request to terminate your account or unsubscribe to any email subscriptions or mailing lists at any time. In accessing and using this Website, User agrees to comply with all applicable laws and agrees not to take any action that would compromise the security or viability of this Website. The Company may terminate User’s access to this Website at any time for any reason. The terms hereunder regarding Accuracy of Information and Third Party Rights shall survive termination.

Website Content and Copyright

This Website is the property of Counterpoint and is protected by international copyright law and conventions. We grant users the right to access and use the Website, so long as such use is for internal information purposes, and User does not alter, copy, disseminate, redistribute or republish any content or feature of this Website. User acknowledges that access to and use of this Website is subject to these TERMS OF USE and any expanded access or use must be approved in writing by the Company.
– Passwords are for user’s individual use
– Passwords may not be shared with others
– Users may not store documents in shared folders.
– Users may not redistribute documents to non-users unless otherwise stated in their contract terms.

Changes or Updates to the Website

The Company reserves the right to change, update or discontinue any aspect of this Website at any time without notice. Your continued use of the Website after any such change constitutes your agreement to these TERMS OF USE, as modified.
Accuracy of Information: While the information contained on this Website has been obtained from sources believed to be reliable, We disclaims all warranties as to the accuracy, completeness or adequacy of such information. User assumes sole responsibility for the use it makes of this Website to achieve his/her intended results.

Third Party Links: This Website may contain links to other third party websites, which are provided as additional resources for the convenience of Users. We do not endorse, sponsor or accept any responsibility for these third party websites, User agrees to direct any concerns relating to these third party websites to the relevant website administrator.

Cookies and Tracking

We may monitor how you use our Web sites. It is used solely for purposes of enabling us to provide you with a personalized Web site experience.
This data may also be used in the aggregate, to identify appropriate product offerings and subscription plans.
Cookies may be set in order to identify you and determine your access privileges. Cookies are simply identifiers. You have the ability to delete cookie files from your hard disk drive.