Overview:
The latest research from Counterpoint’s IoT service reveals that India’s neckband market shipments grew 4% YoY in Q1 2023. boAt led the market with a 23% share, while OnePlus and Boult Audio took the second and third spots respectively. Indian brands took a 76% share in Q1 2023, grabbing four spots in the top-10 list. The entry-level price band (<INR 1,000 or around <$13) is becoming a sweet spot, taking 45% share in Q1 2023. This report analyses the shipments of Neckbands splitting them on ASPs, price bands, and revenues along with channel split. It also includes model and specs level analysis.
Table of Contents:
- Pivot
- Flatfile
- Model
- Shipment
- Broad Category
- Retail ASP
- Online Units
- Offline Units
- Flipkart Units
- Amazon Units
- Mi.com Units
- Other Online Units
- Retail Price band
- Total Market Value (In million)
- Online Market Value (In million)
- Offline Market Value (In million)
- Specifications
Published Date: June 2023