Chinese brand Xiaomi has further expanded its presence in Mexico by reaching a deal to add its smartphones to AT&T’s catalogue in the country, reports website Xataka Mexico. Around 3 years after officially launching sales in Mexico, Xiaomi is now offering its popular Redmi Note 9S handset with 128GB of storage via AT&T’s online store…Xiaomi has been selling its devices via America Movil’s Telcel catalogue since last year and has opened a dedicated Mexican online store as well as several Mi Stores throughout the country.
(telecompaper, Aug 19)
Neil Shah's key takeaways:
- This is a great win for Xiaomi, and booking space in AT&T’s catalogue should further catalyse the vendor’s ambitions to get onto AT&T’s US shelves next year.
- Mexico is becoming a key market (alongside Brazil where Xiaomi is unofficially selling) to help the vendor diversify and drive scale outside China and India.
- And with the upcoming wave of 5G in these markets, Xioami can cement its brand presence now and really capitalize next year.