"Motorola has launched its smart TV range for the Indian market, bringing a total of six new models. This comes just ahead of the launch of OnePlus TV in India. There is an increase in smartphone OEMs entering the smart TV space. In the price-sensitive and specifications-driven Indian smartphone market, the margins remain wafer-thin. Fierce competition leaves little scope for OEMs to increase the price. Diversifying into a higher margin product like smart TVs can help increase cash flow. The low internet prices have also reduced the overall cost of ownership of smart TVs. There is also increasing popularity of OTT applications and online content, which is affecting this market positively. Overall, the popularity of smart TVs in India is growing and represents a lucrative sector for investments. However, it will be challenging to take on the incumbents Xiaomi, Samsung, LG and Sony." – Varun Mishra