"Samsung has received positive reviews for its new Galaxy S series line up driven by enhancements in One UI design along with the improvement in its camera set up. The new S series is a good upgrade especially for users upgrading over older S6, S7 or S8 series which still contributes towards a healthy share of the installed base for Samsung flagships. Samsung is looking to target these users with preorder promos, especially in operator driven markets. Samsung ran through its stock of Galaxy Buds as a preorder initiative and now is offering a US$130 gift card that can be used on anything Samsung sells." – Tarun Pathak