With the acquisition, NXP has become a one-stop-shop for automotive Ethernet, adding high bandwidth Ethernet IP for 100BASE-T1 and 1000BASE-T1 standards, in its already existing portfolio of Ethernet switches and PHY Transceivers. Ethernet, being a new technology is used only in some premium cars. However, this technology will enter mass-market in the next few years, due to increasing electronic content and growing need for fast communications between vehicle systems. By becoming a one-stop-shop for Ethernet, NXP will be able to address the mass-market in a better way – by maintaining costs, introducing customized products faster and simplifying integration of Ethernet technology in its product portfolio, adding to its competitive advantage. – Aman Madhok