Overview:
Annual smartphone shipments are forecast to decline 5.3% in 2023, the lowest in a decade, as macroeconomic headwinds and consumer weakness continue to pressure the sector across the year. After destocking efforts complete with relatively healthier inventory level by year-end, however, the 2024 smartphone market is projected to grow. The overall smartphone ASP is also expected to increase in 2023, and the uptrend will continue, backed by a better product mix toward higher-end smartphones on top of the 5G spread during the forecast period. This report provides the smartphone shipment and ASP forecast by region, brand, and 5G/non-5G for 2023-2027.
Table of Contents:
- Assumptions
- Pivot
- Global
- North America
- Caribbean & Latin America
- Middle East & Africa
- Europe (Western Europe / Central & Eastern Europe)
- Asia Pacific (China/India/Japan/Korea/AP Others)
- Flatfile
- Definitions
Published Date: November 2023