Overview
Smart TV Shipments increased during the quarter on a quarterly basis, as major channels and brands were preparing for the upcoming festive season sale. 32” smart TV continued to lead the market, but its share is decreasing, whereas the share of bigger screen size smart TVs of 55” and above is increasing. Online channel share increased to 44% during the quarter, as Independence Day sales, and multiple promotion events during the cricket’s Asia Cup and the upcoming World Cup have led to an increase in sales from online channels. Xiaomi continued to maintain its lead in the market in Q2 2023 and it was followed by Samsung and LG. In this report, we have analyzed this market in detail covering brand strategy, price band analysis, key specs analysis, channel share strategies, and market drivers along with forecasts.
Table of Contents
- India Smart TV Shipments Trends
- Pricing Analysis
- Channel Share Analysis
- Key Specs Analysis
- Key OEM Strategies
- India Smart TV Market Intelligence
- India TV Manufacturing Update
- Smart TV Outlook
Number of Pages: 46
Published Date: November, 2023