Dixon is also leveraging government’s push for domestic smartphone manufacturing. According to Counterpoint, government schemes like Phased Manufacturing Program and increased duties on completely built products will push local manufacturing.
According to Counterpoint Research, India exported more than two billion phones during 2014-2022; CAGR was 23%. “India is capacity surplus. There are multiple factories, contract manufacturers and OEMs such as Samsung and Vivo. Plus, local demand for smartphones has not been that great for two years. In 2023 too, we are not seeing much increase in demand, but we are seeing higher exports. That is how the country will utilise this capacity,” says Counterpoint senior analyst Prachir Singh…Read more