Overview:
XR (eXtended Reality) remains a relatively small segment within the global market TAM, especially when compared to well-established technologies such as smartphones and PCs. The current market’s apparent stagnation is primarily due to the limitations of available hardware, challenges associated with software development and interoperability, and a dearth of compelling use cases across both consumer and enterprise sectors. However, the introduction of Apple’s Vision Pro, along with the advent of “spatial computing,” has ignited a fresh wave of inspiration and tremendous excitement within the industry.
This report will offer comprehensive insights into questions like:
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What is the current sales status in the global XR market?
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What are the obstacles that have impeded the development and widespread adoption of XR devices?
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How has Apple’s entry transformed the landscape, and what enduring challenges will the industry face in the foreseeable future?
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What defensive strategies can be expected from the Android camp? What pivotal factors might trigger an explosion of XR in the market?
Table of Contents:
- Definition
- Market Update
- Key Applications
- Technology Ecosystem
- Development Obstacles & Solutions from Apple
- View on the Future
Number of Pages: 39
Published Date: October 2023